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Wednesday, November 4 • 11:00am - 11:40am
[PANEL] Experience Design: Aligning Digital Experiences Across Business Units and Touch Points

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Digital experiences across business units and touchpoints are often fragmented. Digital leaders must tackle the challenge to align them, to ensure brand consistency and facilitate cross-selling. 
  • How to align experiences across multiple touchpoints and modalities? 
  • How to attain buy-ins from business unit leaders to work towards the same direction? 
  • How to integrate various under-the-hood technology piece together efficiently? 
  • How to best cater to different jurisdictions and languages across different countries? 

Moderator
avatar for Mark Van Den Haak

Mark Van Den Haak

VP of Sales Asia, Tealium

Speakers
avatar for Antoine Bouchacourt

Antoine Bouchacourt

Vice President - Asia, Shootsta
Antoine Bouchacourt is Vice President, Asia at Shootsta. He oversees and manages the business operations and development for Asia. To date, he has expanded the business across Singapore, Hong Kong, and Japan. With over 15 years of experience, Antoine has held several senior management... Read More →
avatar for Maria Gagos

Maria Gagos

Head of MarTech and Digital, S&P Global
Maria Gagos leads the vision, strategy and execution for transforming the digital footprint S&P Global, spanning web properties and marketing technology stack. She is responsible for the online properties of S&P Global, as well as for the company’s digital advertising and social... Read More →
avatar for Ketan Samani

Ketan Samani

Chief Digital Officer, China Development Financial


Wednesday November 4, 2020 11:00am - 11:40am +08

Attendees (2)