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Thursday, November 5 • 10:10am - 10:30am
[PRESENTATION] Building a Data Driven Culture to Help Power Retail Media Insights

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Citrus Ad is a live data marketplace for retailers that puts rich insights into the hands of the advertiser and well governed BI into the hands of the business user.
Adam Skinner, CTO at Citrus Ad will share how he challenged the norm to deliver modern, collaborative data capabilities throughout the company. Find out what it took to develop the technology and build the culture. He’ll share their journey and lessons learned along the way.

You’ll learn how to:
  • Create a culture of curiosity and confidence around data driven decision making
  • Rapidly enable and scale a secure and governed self-service BI offering
  • Integrate and manage a complex data ecosystem
  • Extend the value of data to customers, suppliers, partners and beyond



Speakers
avatar for Adam Skinner

Adam Skinner

CTO, Citrus Ad
Innovative CIO/CTO with demonstrated success directing large business transformation programs. A technology visionary with a track record of bringing clarity and direction to strategic business decisions enabling immediate savings and assuring future, profitable business growth. Directed... Read More →


Thursday November 5, 2020 10:10am - 10:30am +08

Attendees (1)